Dell marketing strategy
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In addition to mobilizing its print catalog, Dell is also building up hype for two of the biggest shopping days of the year – Cyber Monday and Black Friday – with mobile microsites. The links and QR codes promoting Dell’s app inside the digital catalog
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When users click to buy a product, a new browser window opens to direct users to Dell’s site to check-out.ĭell is driving traffic to the tablet holiday catalog through email and Web promotion as well as paid media.Īdditionally, Dell is loading its static print pages with QR codes that direct users to mobile sites where they can shop the products.Ĭalls-to-action throughout the print and digital catalog encourage consumers to download Dell’s mobile application.
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Consumers can share content to friends and family via email, Google +, Twitter and Facebook.Īdditionally, users can favorite pages to save their favorite products. Via the site, consumers can flip through Dell’s products by category and shop directly from its pages.
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“Mobile is a significant component of our holiday plan and has been fully integrated into our marketing and advertising campaigns,” he said.Ĭonsumers can access the HTML5-based digital version of the Dell holiday catalog at. “Developing these solutions for the mobile Web allows us to create an experience that functions seamlessly across all operating systems, allows for greater discoverability and shorter development cycles with improved speed to market,” said Brandon McGee, director of global mobile at Dell, Round Rock, TX. In addition, the company has developed a pair of mobile sites that countdown to Black Friday and Cyber Monday to build hype around holiday sales. Dell is placing big bets on mobile Web revenue this holiday season with two different initiatives that promote seasonal deals and let users shop from their handsets.ĭell is taking its holiday catalog mobile this year by rolling out a HTML5-based version as well as incorporating QR codes into the print catalog.